Social Media & Multimedia Officer One

About the role

The Social Media & Multimedia Officer develops and executes the corporation's visual, multimedia and social media content within the Marketing & Communication Department. The incumbent manages the approved social media platforms and provides graphic design, photography, videography and video production support, producing digital and print materials and advertisements in line with the corporation's brand standards.

Key responsibilities

• Design and produce graphic, digital and multimedia content for advertising, marketing, promotion and corporate communications.
• Manage approved social media platforms, including content creation, scheduling, publishing, monitoring and audience engagement.
• Develop and maintain social media content calendars consistent with corporate identity and brand guidelines.
• Create photography, videos, reels and other multimedia content for corporate events, campaigns and promotions.
• Develop creative materials for revenue-generating products and services, such as transit advertising, bus wraps, digital screens, tours and charters.
• Coordinate traditional and digital media advertising placements and liaise with media houses, printers, advertising agencies and other service providers.
• Monitor and analyse social media and digital marketing performance, prepare reports and recommend improvements.
• Monitor online mentions, complaints and commendations and escalate matters to the relevant departments.
• Maintain a digital archive of marketing materials and keep up with emerging digital media trends.

Required profile

• Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media, Multimedia Production or a related discipline.
• At least five years of relevant experience in graphic design, multimedia content creation, digital marketing and/or social media management.
• Demonstrated experience managing multiple social media platforms and producing corporate, commercial and promotional content.
• Experience in photography, videography, video editing and preparing artwork for digital and print production is an asset.
• Candidates must submit a professional portfolio showing graphic design, multimedia production and digital content creation capabilities.

Required skills

• Familiarity with social media platforms (Facebook, Twitter, Instagram, LinkedIn) and management tools (Hootsuite, Buffer).
• Basic knowledge of graphic design and video editing.
• Basic understanding of website management and SEO principles.
• Strong writing and editing skills.
• Organisational and project management skills, teamwork and task prioritisation.