Marketing Lead

About the role

iTutor helps families in Trinidad and Tobago find teachers for CSEC and CAPE and book group classes or one-on-one lessons. The Marketing Lead reports to the Founder & CEO and owns day-to-day marketing and growth: running campaigns, creating content and coordinating the people who help it get out.

Key responsibilities

• Run campaigns from idea to results across social media, paid ads, WhatsApp, email and school communities, setting clear goals and adjusting based on results.
• Own daily publishing: build the content calendar and personally script, film, edit and publish priority pieces such as teacher explainers and class launches.
• Recruit teachers and launch their classes, using family enquiries to spot gaps by subject, level and format, then follow through from a bookable listing to the first paid enrolment.
• Work with creators and school leads, setting briefs and deadlines, coordinating activities and using tracked links to measure what brings enquiries and enrolments.
• Improve the path from enquiry to payment with Operations and Product, confirm class availability, follow up with interested families and report weekly on paid enrolments, campaign spend and teacher progress.

Required profile

• Hands-on experience in marketing, content creation, communications or campaign execution; recent graduates are welcome, and internships, freelance work and student projects count.
• Ability to produce short-form video, write clear copy and take a campaign from idea to launch.
• Confidence making outreach calls, pitching teachers and following up until there is a clear next step.
• Familiarity with CSEC and CAPE and how local students and parents choose lessons; experience with paid social, creator campaigns or school outreach is a plus.
• Good organisation, independent judgement and the ability to use basic performance data.

To apply, submit your résumé and one example of something you made happen (a project, event, piece of content or campaign) through LinkedIn, and confirm you can work on-site in Cunupia.