SMB Proposition Manager – B2B Sales

About the role

The SMB Proposition Manager, B2B Sales will design and manage market‑focused propositions for small and medium‑sized business customers. You will combine customer insight, commercial analysis and cross‑functional collaboration to drive acquisition, retention and revenue growth.

Key responsibilities

• Develop and own the SMB proposition strategy aligned with overall business and commercial objectives.
• Identify customer needs, market trends and competitive opportunities through research and analysis.
• Design and refine products, services, bundles, pricing and value propositions for SMB customers.
• Translate insights into clear, differentiated propositions and define positioning, messaging and go‑to‑market requirements.
• Work closely with Product, Marketing, Sales, Finance, Operations and Customer Experience teams to launch and monitor propositions.
• Track performance using KPIs such as acquisition, conversion, revenue, retention and customer satisfaction, and continuously optimise based on data.

Required profile

• Proven experience in proposition management, product management, commercial strategy or a related discipline.
• Strong analytical and commercial skills with the ability to turn data and insights into actionable strategies.
• Demonstrated ability to develop customer propositions, pricing models and go‑to‑market plans.
• Excellent stakeholder management, communication and project‑management capabilities.