Digital Marketing Associate

About the role

Caribbean Ideas Synapse is an integrated marketing agency covering digital marketing, advertising, content, design, brand strategy, events, PR and emerging marketing technologies. It is looking for a Digital Marketing Associate who is curious, analytical and digitally savvy, to support the planning, execution, monitoring and optimization of digital campaigns across paid media, social, search, email and content. The role works closely with Digital Marketing Executives/Strategists, Creative and Client Services.

Key responsibilities

• Support the implementation of client campaign plans and set up, launch, monitor and optimize campaigns (paid social, paid search, display, SEO, email, content, mobile).
• Manage campaign setup (audiences, targeting, budgets, creatives, tracking) and run quality checks before launch; support A/B testing.
• Manage client social media channels (Instagram, Facebook, LinkedIn, TikTok, YouTube), create and schedule content, run campaigns and promotions, and support community management.
• Set up and manage ads on Meta, Google, LinkedIn and TikTok, track performance against KPIs (reach, CTR, CPC, CPA, ROAS) and assist with budget pacing and optimization.
• Support on-page and technical SEO, keyword research, conversion tracking, pixels, tags and events, and use Google Analytics 4 and Google Tag Manager.
• Collect and analyze performance data, prepare reports, conduct competitor and market research, and turn data into optimization recommendations.
• Use AI and automation tools responsibly, test new tools, and share learnings with the team.
• Collaborate with the Digital, Creative and Client Services teams on campaign planning and integrated campaigns.

Required profile

• Degree, diploma or professional certification in Digital Marketing, Marketing, Communications, Advertising, Public Relations or a related field.
• Approximately 1-3 years of relevant digital marketing experience, preferably in an agency or fast-paced environment.
• Hands-on experience supporting or managing digital campaigns and with social media and digital advertising tools.
• Current or recent Google and Meta certifications strongly preferred.

Required skills

• Paid social, PPC, SEO, content marketing and digital analytics.
• Proficiency with paid advertising, social media management, SEO, email marketing, content management, campaign tracking and reporting tools.
• Ability to interpret campaign data and identify opportunities for improvement.