Digital Marketing Strategist

About the role

Caribbean Ideas is looking for a Digital Marketing Strategist to develop insight-led digital strategies that help clients achieve measurable marketing and business objectives. Working closely with Client Services, Creative and Digital teams, the strategist turns client goals and challenges into clear strategies across paid media, social media, content, search, web, email and emerging digital channels. The role also strengthens digital capability across the agency, keeping teams and clients ahead of evolving technologies, platforms, consumer behaviour and AI-enabled marketing.

Key responsibilities

• Develop integrated digital strategies aligned with client objectives, translating briefs into objectives, audiences, channel mixes, customer journeys and KPIs
• Partner with Account Managers on quarterly and annual client strategies, challenge briefs and build measurement frameworks
• Research audiences, markets, competitors and trends, analyze campaign performance and turn data into actionable recommendations
• Act as the digital strategy subject-matter expert in client meetings, presenting strategies and insights confidently
• Develop campaign frameworks across the customer journey, define segmentation and targeting, and recommend optimization and testing
• Explore responsible uses of AI in strategy, research, personalization, content, analytics and optimization, and support teams in adopting digital and AI tools
• Contribute to new-business pitches, propose expanding digital services and help build the agency's reputation as a forward-thinking partner

Required profile

• 3-5+ years of experience in digital marketing, digital strategy, performance marketing or integrated marketing
• Agency experience strongly preferred, with proven experience developing strategies rather than just executing campaigns
• Experience across paid social, search, display, social media, content, email, websites and SEO
• Experience presenting strategy to clients or senior stakeholders and working with creative, account management and digital teams
• Experience across multiple client accounts or industries is an asset

Required skills

• Strategic and analytical thinking, data interpretation and insight generation
• Excellent presentation and storytelling skills, strong written and verbal communication
• Strong research skills and ability to simplify complex digital concepts
• Ability to manage multiple clients and priorities, and to influence without direct authority
• Strong understanding of AI and emerging technology