Graphic Designer

About the role

Caribbean Ideas Synapse is an integrated marketing agency covering brand strategy, digital marketing, advertising, content, design, events, PR and emerging marketing technologies. It is looking for a Graphic Designer who combines strong design expertise with strategic thinking and a modern approach to creative production. The role goes beyond execution: you will understand the business and marketing objectives behind a brief, contribute ideas and creative direction, and translate strategy into compelling visual experiences across digital and traditional channels, while keeping up with developments in AI, design technology and emerging creative tools.

Key responsibilities

• Interpret client briefs and business objectives to develop creative concepts and visual solutions, and contribute to creative strategies for campaigns, brands and digital initiatives.
• Create assets for advertising campaigns, social media and digital content, brand identity and collateral, websites and landing pages, presentations, print and outdoor advertising, email marketing, events and motion graphics, and provide art direction for photography, video and animation.
• Explore and recommend AI-powered tools, use them responsibly for ideation, image generation and production workflows, and share tools, workflows and best practices with the team.
• Design with a digital-first mindset, understanding platform requirements on Meta, Instagram, LinkedIn, YouTube, TikTok and Google, and applying conversion-focused design principles.
• Stay current with advertising, design and digital marketing trends, research competitors and audiences, and share insights with the wider team.
• Work closely with Account Managers, strategists, digital marketers, copywriters, developers and external partners, communicate proactively about timelines and challenges, and incorporate feedback while maintaining creative integrity.

Required profile

• 5+ years of professional design experience, preferably 3+ years in an agency, integrated marketing or fast-paced creative environment.
• Strong portfolio showing conceptual thinking and campaign work across multiple channels, and experience developing concepts from briefs.
• Strong understanding of branding, typography, layout, visual hierarchy, composition and storytelling.
• Experience designing for digital and social media and on integrated multi-channel campaigns.
• Experience with motion graphics, video editing or digital experiences is strongly preferred.

Required skills

• Proficiency with Adobe Photoshop, Illustrator, InDesign, After Effects and Premiere Pro.
• Willingness to develop proficiency in modern AI-enabled creative platforms and workflows.
• An asset: Google Analytics, CMS, marketing automation, digital advertising platforms, web design and prototyping tools, HTML5, basic UX/UI principles, copywriting or content development.