Marketing Intelligence Lead

About the role

The Marketing Intelligence Lead drives the strategic consultancy by bridging campaign execution and data-driven insights. The role combines analytical rigor, market research expertise and storytelling, mapping the 360-degree consumer journey across digital and traditional channels and turning complex data into boardroom-ready narratives that prove total marketing ROI.

Key responsibilities

• Map the consumer journey by blending digital performance data with traditional offline market research to prove total ROI, and monitor cultural trends, consumer behaviour shifts and platform algorithms to optimise active campaigns
• Turn raw omnichannel spreadsheets into compelling, boardroom-ready narratives and equip Account Executives with data-backed strategies for pitching to executive-level clients
• Partner with the Tech team on the metrics for client-facing MarTech dashboards and work with Creative Directors so campaign ideation is grounded in consumer psychology
• Present consumer insights in high-level client meetings, justify marketing spend and drive the rollout of packaged consultancy frameworks for top-tier accounts

Required profile

• Bachelor's degree in Marketing, Data Analytics, Market Research, Consumer Psychology or a related field; a Master's is preferred
• At least 7-10 years of experience in market research, data strategy or marketing intelligence within a full-service or digital agency
• Proven track record of translating complex data sets into high-ROI campaigns and executive presentations
• Excellent communication, presentation and storytelling skills, able to explain complex data to non-technical stakeholders

Required skills

• Digital analytics: Google Analytics, HubSpot, Meta Business Suite and CRM platforms
• Data visualisation tools such as Tableau, PowerBI and Looker
• Survey and research platforms