Digital Marketing Manager

About the role

We are seeking a creative, data‑driven professional to lead the development and execution of digital marketing strategies that drive customer engagement, brand awareness and business growth across multiple digital channels.

Key responsibilities

• Develop, manage and execute comprehensive digital marketing and communication plans aligned with overall business objectives.
• Create and maintain digital marketing guidelines, messaging frameworks and visual identity standards for regional consistency.
• Collaborate with cross‑functional teams to produce compelling content, materials and collateral supporting digital initiatives.
• Oversee regional digital activities including SEO, SEM, social media, email marketing and display advertising.
• Define social media strategy, schedule and create content to grow and engage the online community.
• Develop and manage influencer and affiliate marketing programmes to extend brand reach.
• Monitor market trends, competitive landscape and stakeholder feedback to identify opportunities and risks.
• Manage digital channels such as websites, social platforms, email platforms and intranet to reach target audiences effectively.
• Measure and report on campaign performance using KPIs, providing insights to refine strategy.
• Administer the digital marketing budget, track spend, ROI and deliver financial reporting to senior leadership.

Required profile

• Bachelor’s degree in Marketing, Communications, Branding or a related field (Master’s degree is a plus).
• Proven experience leading digital marketing initiatives at a regional or group level.
• Strategic thinker with a hands‑on approach and strong analytical capabilities.
• Excellent collaboration skills to work with internal stakeholders and external partners.

Required skills

• SEO
• SEM
• Social Media Management
• Email Marketing
• Display Advertising
• Influencer Marketing
• Affiliate Marketing
• KPI Measurement
• Budget Management
• Content Optimization for SEO