Digital Marketing Manager

About the role

We are looking for a creative, data‑driven professional to lead the development and execution of our digital marketing strategy. The Digital Marketing Manager will drive customer engagement, brand awareness, and business growth across multiple online channels.

Key responsibilities

• Develop, manage and execute comprehensive digital marketing and communication plans aligned with corporate objectives.
• Create and maintain digital guidelines, messaging frameworks and visual identity standards.
• Collaborate with cross‑functional teams to produce compelling content and collateral.
• Oversee regional SEO, SEM, social media, email marketing and display advertising activities.
• Lead social media strategy, scheduling and content creation, ensuring website and blog SEO optimisation.
• Design and manage influencer and affiliate programmes to extend brand reach.
• Monitor market trends, competitive landscape and stakeholder feedback to identify opportunities and risks.
• Measure and report on campaign performance using KPIs, adjusting strategy as needed.
• Manage the digital marketing budget, track ROI and provide financial reporting to senior leadership.

Required profile

• Bachelor’s degree in Marketing, Communications, Branding or a related field.
• Proven experience leading digital marketing initiatives across multiple channels.

Required skills

• SEO
• SEM
• Social media marketing
• Email marketing
• Display advertising
• Influencer marketing
• Affiliate marketing
• KPI analysis
• Budget management
• ROI tracking